KPL hits the Limelight as it appoints industry-leading agency to head up its marketing strategy

KISS Publishing Limited (KPL) has signed an exclusive deal with leading marketing agency Limelight Interactive.

Limelight Interactive is headed up by Alison Greagsby, a games industry marketing specialist who previously worked at 505 Games and Activision. Greagsby will work closely with the KPL team, managing the entire marketing strategy for KPL, its releases and its development partners.

“The knowledge and experience that Limelight brings to games, thanks to its work with companies such as Activision and 505 Games – as well as working with amazing indie developers in recent times is without parallel,” said KPL CEO Darryl Still. “We are delighted to be teaming up with Alison and her team as we increase our exposure and ramp up our release schedule.”

Limelight Director Alison Greagsby added: “I am very excited by KPL’s release schedule and delighted to be working closely with them to maximise the potential of their great games going forwards.”